A New Professional Partnership: When Experience and a Shared Vision Create New Possibilities

It's with excitement that I'm starting a new direction in my professional development — collaborations with proven specialists with whom we share common values, high standards, and a desire to grow the field we work in.

The first partnership I have the pleasure of introducing is with Magdalena Panova — founder of Panova SMP Studio & Academy and SMP Academy Bulgaria.

Magdalena is a specialist in scalp micropigmentation and the founder of the first specialized academy in Bulgaria dedicated to training and developing professionals in this field. Behind her work stand experience, dedication, and a clear vision for the quality a specialist should offer both to their clients and to the people they train.

Two different areas of expertise, one shared goal

My work is connected to aesthetic camouflage, treating scars, stretch marks, and vitiligo, as well as training specialists in these areas. Magdalena's professional path is dedicated to scalp micropigmentation — an extremely precise field that can change not only appearance, but also a person's confidence.

At first glance, these are different directions. But at their core lies the same mission — through knowledge, precision, and responsible work, to help people feel better in their own skin.

It's exactly this shared philosophy that brought us together.

Panova SMP Studio is now also a Kera Point for Sofia

As a natural part of our partnership, Panova SMP Studio is joining the professional Kera Point network and becoming one of the locations in Sofia.

Kera Point isn't simply a place where the Kera serum can be found. It's part of a carefully built network of selected specialists who understand the Kera philosophy, work with care, and can give professional guidance on the right care.

It was important to me that Kera reaches people not as just another product on a shelf, but through a specialist who can listen to the specific concern and recommend the right approach. That's why Kera Point brings together professional locations where clients can get information, individual attention, and access to specialized care with the Kera serum.

Panova SMP Studio joining this network gives clients in Sofia one more opportunity to discover Kera at a trusted professional location.

I believe that Magdalena's experience and her work in scalp micropigmentation naturally complement Kera's philosophy — care, recovery, and attention to each person's individual characteristics.

Why I believe in professional collaborations

For a long time in the beauty industry, specialists were mostly seen as competitors. I believe in a different model — one in which professionals can support each other, exchange experience, and combine their knowledge.

When two areas of expertise meet with respect and a shared direction, many more possibilities are created. Clients get more comprehensive, professional care, and specialists can expand their knowledge and build on their work.

To me, real growth doesn't mean walking alone. It means recognizing the people you can create something more valuable with.

The start of a new direction

My partnership with Magdalena is the first step in a bigger idea of mine — to build professional collaborations with colleagues from different but complementary fields.

I want to create connections between specialists who work responsibly, keep developing, and put the person at the center of their work. I believe the future belongs to those professionals who aren't afraid to share knowledge, support each other, and create new possibilities together.

I'm happy that we're starting exactly with Magdalena Panova.

New ideas, joint projects, and opportunities are ahead, and we'll be sharing more about them very soon.

To new beginnings, trust, and the power of professional partnership! 🤍

Nataliya Nenchova Specialist and trainer in aesthetic camouflage Creator of Kera Method and founder of Esthetic Line Academy